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Collection 1

2023

A Body In The Act Of Becoming 

How can we successfully connect with our true selves when there's social conformity to put our best selves forward outwardly? Understanding what is real or fake within the images we are fed, we're putting up a mirror to compare our lives against it. Visually, 21st-century fashion imagery displays fabricated 'perfection', an object of materialism - much like a desired garment. When we judge our physical bodies alongside our image-conscious culture, theorist Maurice Merleau-Ponty's phenomenology reminds us that the lived-in body exists beyond the body as a spectacle. The body is the medium through which we live life, experience the world, and articulate our sense of self.

Photographer: Jack Herron  @jack.herron.photography

Makeup Artist and Hair Stylist:  Meg Joannou  @megjoannoumakeup 

Models: Sophie Grieve @_zovigh_ , Lucy Fletcher @lucyfletcherfc, Rhiannon Carr @_rhiannon_carr_ , Fay Hindess @_fay__hindess.

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